When you think of tech-savvy tradesmen, you probably picture someone who is glued to their smartphones all day. The truth, however, is that the majority of tradesmen still aren’t using technology to its fullest potential when it comes to their businesses. Thankfully, new apps are being released all the time and there are plenty out there that are perfect for helping your business grow.

 

One such app is WhatsApp for Business. With over 1 billion users globally, WhatsApp is one of the most popular communication apps in the world. It’s also extremely user-friendly and secure - something that cannot be said about many other messaging services available today. As a result, it makes a lot of sense for tradesmen to use it for business purposes.

 

Here are five reasons why:

Sending and receiving messages is free on WhatsApp

One of the most obvious reasons why tradesmen should be using WhatsApp for business is that sending and receiving messages is completely free. This is in stark contrast to many other popular messaging services, such as Facebook Messenger, Skype, and even SMS, where you have to pay to send messages. Now, if your business relies on sending a lot of text-based messages, then you’ll really appreciate being able to send them for free using WhatsApp.

It’s incredibly user-friendly

WhatsApp is one of the most user-friendly apps in existence. This means that, even if you’re a total beginner when it comes to technology, you’ll still be able to navigate your way around the app and use it for business purposes. In fact, the simplicity of WhatsApp is one of its biggest advantages, especially for busy tradesmen. When you’re working, it can be very difficult to find time to respond to all your messages. This is because you’re probably receiving hundreds of emails, messages, and calls each day. On WhatsApp, however, you can simply hit the “Mark as read” button whenever you’re too busy to respond. This means that you’re not letting your inbox build up and stressing yourself out trying to keep up with the messages flooding in.

You can contact your clients directly through the app

Another reason why WhatsApp is perfect for tradesmen is that you can contact your customers directly through the app. This is a fantastic way to keep your clients up-to-date with the progress of their projects. It also helps to build a more personal relationship with your customers, which can often lead to better business in the long run. However, when you contact your customers directly through the app, you need to be extra careful that you don’t come across as being too pushy. This is why it’s important to keep your messages friendly and informative only at appropriate times, such as when you have an important update about a project.

It’s a great way to market your business

If your business relies on word-of-mouth advertising, then you should definitely be using WhatsApp for business. This is because the app is a fantastic way to market your business directly to your customers. As well as being able to contact your clients directly through the app, you can also send them helpful tips and advice. This is something that is incredibly easy to do with WhatsApp, and it can really help to boost your business. It’s important to remember, however, that you shouldn’t be selling your products or services directly through the app. This is because it could get you into hot water with the authorities. Instead, you should be using the app to build a relationship with your customers, so that they’ll be more likely to recommend you to their friends and family.

It’s very secure

Finally, another reason why WhatsApp is great for business is that it’s very secure. Now, although this might not seem like a big deal, it’s actually a very important feature. This is because businesses often need to send private information to each other via emails, texts, and other messaging services. Unfortunately, many of these messages can be intercepted by hackers. This is because most messaging services are not particularly secure. However, WhatsApp is encrypted, which means that it is extremely unlikely that hackers will be able to intercept your messages.

Conclusion

All in all, there are plenty of reasons why tradesmen should be using WhatsApp for business. This includes the fact that it’s completely free to send and receive messages, it’s incredibly user-friendly, it’s a great way to market your business, and it’s very secure. If you’re looking for a way to increase your business, then it’s definitely worth giving WhatsApp a try. When you use the app for business, you’ll be joining a community of over 1 billion people, which is great for expanding your network. There’s no time like the present to start taking advantage of all the benefits that WhatsApp for business can offer.

​

Finally, when you combine WhatsApp with FloQuote you have a very simple to use, powerful platform that allows you to aggregate all your message from clients together, reply and store communication and qualify potential clients before you make an expensive visit.